Meet Kathryn

Kathryn Holdforth is the CEO and Founder of JK Naturals, a personal care company that offers truly natural products that work for everyone in the family. She believes that parents should know what goes into the products they use on their children, and her dedication to that ideal is what fuels JK Naturals every day.

Kathryn’s ultimate goal is to help families become their own advocates through education and empowerment - starting with teaching children to understand what’s really in the products they’re using.

When she’s not researching, creating and dreaming up new products, she’s a spokesperson about the importance of taking back the word natural for clean brands, instilling confidence in teens with natural care and encouraging families to stay active.